Press Release

9/19/2005 - Olympic hopefuls sail to beijing on seas of vitaminwater®

perform, vitaminwater's® newest variety, is beverage of choice

 for sailing team mcnay-biehl

 

whitestone, ny- september 19, 2005- graham biehl and stu mcnay, who together make up one of america's hottest sailing teams, are focused on winning the gold medal in the 470 sailboat class (for those of you who don't tivo gilligan's island, that's the size of the boat) in the 2008 summer Olympics.  glacéau's vitaminwater® is fueling them all the way to the finish line.

 

vitaminwater's® newest variety, perform (lemon-lime), is the flavor of choice for the two driven athletes because it has more calcium, magnesium and potassium than the leading sports drinks.  these minerals, otherwise known as electrolytes, essentially help move water cells through the body, speeding up the hydration process.  yes, it's corny but, we both like to move water, they use wind and we use electrolytes.   in lieu of sodium, perform has 50 percent of the recommended b vitamins plus meaningful amounts of vitamin c and other key nutrients these athletes need for optimal sailing performance.

 

"we endure extensive training in order to prepare for these races.  long days are spent on the water and hydration is key,"  said biehl. "races can go for seven days and my skipper and i simply refuse to drink anything other than perform to keep our bodies packed with nutrients and our energy levels high." 

 

like the other twelve varieties, vitaminwater® is enhanced water that is natural, low-calorie and packed with nutrients to supercharge everyone from your high school math champion to promising Olympic gold medal winners.

 

formed in 1996 and based in whitestone, n.y., glacéau is the pioneer and leader in the enhanced water category. for the last three years, glacéau vitaminwater® has been the fastest growing bottled water brand in the beverage industry.  following its introduction in new york in 2000, consumers immediately embraced glacéau vitaminwater® and have helped it achieve iconic status.  since then, influential bi-coastal consumers have brought the brand to los angeles, miami, san francisco and chicago, prompting glacéau to respond to the demand.  today, glacéau vitaminwater® is distributed at exclusive retail outlets in all 50 states. 

 

contact: lauren thompson

718.746.0087 x 319

lthompson@glacéau.com